We hope that our look at twenty animals that are used in logos can give you some ideas to work with. These include clarity, comfort, family, protection, energy, emotional strength and grace. The imagery of a turtle’s shell can portray a sense of protection that many logos will focus on in order to convey that feeling about their company. The most successful brands forge these connections through the medium of marketing. It is this curiosity that is portrayed in many logos featuring cats. The emotional pull consumers feel towards a furry friend makes them more inclined to take notice, and using animals makes a commercial seem less like an ad and more like a story. Playboy. While for many, a bat can represent fear, the image of a bat can also symbolize rebirth, illusion, dreams, journeying, communication, and intuition. Twitter, The Larry, American Eagle, are among other iconic character symbols that have enhanced or are enhancing company brands.In fact, mascots seem to have been gaining popularity. Across cultures as well as history, the snake has been viewed by many as a symbol of transformation, rebirth, healing, and even immortality. Spiderman. Some cool animal logos are set by the name of the animal or birds as the case may be. Revered by some cultures as sacred animals, cows have become an integral part of our lives. This creates the space to tie an emotion-triggering tool — in this case, animals — to the brand, she continues. Swarovski. Shutterstock is a leading global provider of high-quality licensed photographs, vectors, illustrations, videos and music to businesses, marketing agencies and media organizations around the world. “Go check out the level of consumer engagement through comments on their YouTube channel,” says Braunwart. While companies that use a cow in their logos may be in either the agricultural or milk-producing fields, the symbolistic traits of being loving, generous, fertile and nurturing are on full display in their logos. HMV. Check out this collection of incredible logo resources to kick-start your brand identity. While in general birds can be symbolic with good luck, a hen is symbolic of fertility, birth. Many logos will use cats to portray a sense of playfulness and comfort regarding the way they want to portray their brand. “They carry such significant symbolic value: for example, the British Bulldog.” In the U.K., this very breed has long been the mascot for Churchill Insurance, a brand named after the country’s most famous wartime premier. Many logos that use a cheetah will either have the animal appear to be in motion or with a look of animosity to portray the protection that the cheetah symbolizes. 1. The battery manufacturer continues to use the same long-eared mascot to this day. Here we look at animal symbolism, the meanings of animals, and what each animal represents in the context of logo design, branding and advertising, explaining the connection and meanings that these animals can stir up in consumers. On related note, see our our prior article on animal symbolism in web design and the top animal logo designs. He points out that “although thousands of businesses use animals in their logos, there is only a handful of ‘very’ successful brands that have them.” He names Lacoste, Jaguar, Puma, Twitter, WWF, Red Bull, and Ralph Lauren as the major winners. Companies/Farms listed here [on the SWYH grocery or farm list] may contact the ASPCA at FarmAnimalWelfare[at]aspca.org for a version of the Shop With Your Heart (SWYH) logo that may be used SOLELY on the company's website and/or social media pages to signify inclusion on this list. The use of a panther logo can convey strength, honor, and valor. Animals are regularly used in this role to good effect. This instant access can be very powerful when the aim is to build affinity during a 30-second commercial. Animals provide amazing symbolism for your logo designs. These five brands have mastered the use of animals in their commercials to encompass most, if not all, of these qualities to successfully market products. This sociability comes across when companies decide to use a duck on their logo. IN Reviews Updated Sep 08, 2020 People love animals so much that many car companies use animal motifs on their car logos. Vineyard Vines, a whale. In many cases, these mascots seem unrelated to the product or service being sold, yet the brands still seem to flourish. The new logo uses elements such as zigzagged letters (known as a “baseline shift”) and fun colors to convey a sense of energy and dynamicity. 7 Car Companies With Critter Logos. This made a lot of sense because a rabbit not only symbolizes good luck, but also imagination, timing, intuition, and abundance. Lacoste. © 2013-2020 Shutterstock Inc. All rights reserved. These days, he keeps appearing on all new Monopoly editions and is even incorporated in the brand’s logo… The young man eventually returns the next morning, having initially decided not to take the road after a big night out. Subconsciously, she says, this tells the user that the app has “something to do with being quick and agile.” The same principles apply to the tweeting bird in Twitter’s logo, and the free-flying butterfly that symbolizes MSN. After inspiring some emotional investment and highlighting favorable traits, there is another hurdle that any brand must overcome. In many cases Animal logo is closely related for luxury brands. Peugeot. Miami Dolphins. The use of a panther logo can convey strength, honor, and valor. Kalie Moore is the director of global PR at Carmudi, an online car classifieds site. Seeing the image of a whale can invoke many different feelings in people. Chicago Bulls. And in this collection of premium design assets, we're featuring 25 incredible animal logos … What these statistics tell us is that people love animals. Have no fear — the duck is still incorporated into their goods to this day. “Animals offer connections such as companionship, loyalty, and obedience, when humans do not always offer the same things in such a simple form,” Braunwart says. Logos that have a deer or stag as a focus may be trying to capitalize on that independence or sense of adventure. The most iconic image featuring a bat is the logo for Batman. In the simplest of terms, a brand is an entity that is made for selling goods and services. These ads weren’t about branding, but rather about urging people not to drive under the influence. Being able to endure long periods without water through the blistering heat of the desert, the reputation seems to fit. This concept has only grown. In China, a bat can symbolize happiness and joy. Car companies frequently use animals such as horses and fast leopards to symbolizing speed, strength, and agility. The main character is a labrador retriever, who pines for his dearly beloved owner to come home. He points out that “although thousands of businesses use animals in their logos, there is only a handful of ‘very’ successful brands that have them.” He names Lacoste, Jaguar, Puma, Twitter, WWF, Red Bull, and Ralph Lauren as the major winners. As with any friend, we might like their personality, but we would not necessarily vouch for their competence in every situation. When you look at a rhinoceros, what thoughts come to mind? Along with logos, companies often use other visual depictions or characters to tell stories and build brands. Dove. She says dogs, cats, and other species have likeable traits that make it easy to form emotional bonds. The image of a whale can also be symbolic of unbridled creativity, while exhaling through a blowhole may symbolize the release of creative energies. Many of the same qualities that we as humans possess. A rabbit can also be a symbol for rebirth as we celebrate the bunny rabbit on Easter. There is no mistaking this brand for any other, and the logo hints at exactly the level of excitement that prospective supercar buyers are looking for. Many logos will convey trust or the power that a wolf possess in branding their company. Lightswitch brand and motion design are associated with light bulbs, switches, lighters, matchboxes etc. Deer logos by Roy Smith, Sergey Kovalenko, Sava Stoic. Apparently, all companies have their own history and therefor different reasons behind these logos. A mouse can symbolize many things including resourcefulness, modesty, adaptability, curiosity, determination, shyness, and innocence. For many cultures, the use of turtle imagery can symbolize good luck, endurance, and long life. Our fascination doesn’t rest solely with domesticated animals, though; we also form bonds with untamed beasts, with thousands of visitors pouring into reserves around the country to see native and foreign wildlife. A company’s logo can be as synonymous with their brand as the product that they offer consumers. In marketing terms, this adoration can be channeled to create positive first impressions. She says mascots can offer many advantages to the brands that create them. Companies that choose a lion for their logo are far off from the symbolism that comes with a lion. Many cultures and societies have associated them with darkness and negativity. Likewise, she points to the Firefox web browser, which has a fox in the app icon. While the trials and tribulations of people can pull on our heartstrings, there is something deep in the human psyche that is drawn to life-forms other than our own. Owls can be both beautiful and mysterious creatures of the night. Across cultures as well as history, the snake has been viewed by many as a symbol of transformation, rebirth, healing, and even immortality. Just about anyone who sees the logo knows who that is for. Bats can have many different symbolic meanings depending on the culture. Some of the best logos not only stick in your head because they are so iconic, but because the imagery that is used can convey emotions that can build a relationship, before a consumer even purchases a product. Burberry. Snakes also have a venomous side and could even convey an evil undertone when used appropriately. Famous car logos include Ferrari, Porsche, Lamborghini, Alfa Romeo, Jaguar, Ford Mustang, Peugeot, and more. Elsewhere, food and household-product brands call on animals to add feeling to otherwise emotionless purchases. Friskies Ferrari’s stallion can be seen prancing on red sports cars around the world, hinting at an untamed thoroughbred with significant horsepower. If you were a child in the 1980s and 90’s, you may remember the good luck rabbit’s foot keychain that it seemed like everyone and their grandmother had. In our world today, many people can see the logo for Twitter (bird) or MGM (lion) and it can create not only an emotional connection but can also trigger memories, whether good or bad, it creates that connection. American Society for the Prevention of Cruelty to Animals, Brand Mascots And Other Marketing Animals, attributed a seven-per-cent sales jump in 1992, The Small Business Owner’s Guide to Digital Marketing, How the Humble GIF Came to Dominate Social Media and Messaging, Getting Started With Your Digital Marketing Strategy: Ultimate Digital Marketing Guide For Online Businesses, Section 1. To explain the attraction of furry logos and creature-led campaigns, we talked to several top marketing experts for their view on this fascinating trend. From distinctive logos that represent the company ethos, to brand mascots that become celebrity ambassadors in their own right, any marketing manager would be foolhardy to discount creatures great and small. Bacardi. According to the American Society for the Prevention of Cruelty to Animals, between 37–47 percent of U.S. households now have a dog, while somewhere between 30–37 percent have a cat. Hollister is an American lifestyle brand owned by Abercrombie & Fitch Co.Hollister’s story is based on a fictional character named John M. Hollister.The Hollister logo features a flying seagull which is usually associated with sea coasts.The maroon color in the Hollister logo relates to joy, courage and strength. To consumers a certain level of consumer engagement through comments on their logo Sava Stoic well as steadiness patience... 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