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Reviewed in the United Kingdom on 17 September 2017. #mobile_bottom_sheet,.a-sheet-lightbox,.dp-sheet-noselect{-webkit-tap-highlight-color:transparent;-webkit-touch-callout:none;-webkit-user-select:none;-khtml-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none}#mobile_bottom_sheet{overflow:auto;-webkit-overflow-scrolling:touch;top:0;right:0;bottom:0;left:0;position:inherit}.dp-sheet-lightbox{position:absolute;height:100%;width:100%;opacity:0;z-index:9999;top:0;left:0} @media all and (orientation:landscape){#btf-sub-nav-tab{display:none}}#btf-sub-nav-tab{z-index:99;height:52px;box-shadow:0 1px 6px 0 rgba(32,33,36,.28);background:#fff;display:table;table-layout:fixed;color:#111;width:100%}#btf-sub-nav-tab.persistent-header{position:fixed;top:0;left:0}#btf-sub-nav-tab #btfSubNavTopTab{background:#f5f7f5;width:52px}#btf-sub-nav-tab .sub-nav-tab{display:table-cell;text-align:center;vertical-align:middle;padding:4px 0}#btf-sub-nav-tab .sub-nav-tab .tab-content{display:inline-block;overflow:hidden}#btf-sub-nav-tab .sub-nav-tab .top-tab-content{line-height:0}#btf-sub-nav-tab .sub-nav-tab.active{font-weight:700;border-bottom:4px solid #e55d16;padding-bottom:0}#btf-sub-nav-tab .sub-nav-tab.active .tab-content{color:#e55d16} Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. “The main reason why it’s important not to make me think is that most people are going to spend far less time looking at the pages we design than we’d like to imagine. –Jeffrey Zeldman, author of Designing with Web Standards . showed me how to put myself in the position of the person who uses my site. It was easy to read and not overly in-depth. Access codes and supplements are not guaranteed with rentals. His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Reviewed in the United Kingdom on 7 November 2019. That said, there were a few interesting points made in the book so I enjoyed it somewhat and did find it to be of use, but a lot of it really is just common sense. User experience, in a nutshell, is that simple advice: Don’t make me think. Simple and Usable Web, Mobile, and Interaction Design, Second Edition. Don’t Make Me Think. (window.AmazonUIPageJS ? Access codes and supplements are not guaranteed with used items. Since it was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to understand the principles of intuitive navigation and information design. Understanding progressive enhancement will enable you to visualize experience as a continuum and craft interfaces that are capable of reaching more users while simultaneously costing less money to develop. 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